Issue Management: Origins of the Future

Issue Management: Origins of the Future

The originator of the term Issue Management, W. Howard Chase begins his book where the others end, with the what and how to achieve a bright corporate future. "Powerful social forces don't give a damn about widgets," Chase says. "To avoid being legislated or regulated out of business, the producers of goods and services must build bridges between themselves and today's prime movers of public policy." This book tells how.
W. Howard Chase (0-913869-015) Hardcover, 170 pages, May 1984

TABLE OF CONTENTS

SECTION ONE: ORIGINS OF ISSUE MANAGEMENT

Chapter One: Evolution from Traditional Practices
Chapter Two: Early Issue Management Literature

SECTION TWO: THE ISSUE MANAGEMENT PROCESS

Chapter Three: The Process Model for Issue Management
Chapter Four: How the Issue/Policy Management Model Works
Chapter Five: Issue Identification
Chapter Six: Issue Analysis
Chapter Seven: Issue Change Strategy Options
Chapter Eight: Issue Action Programming

SECTION THREE: ISSUE MANAGEMENT: GROWTH, OBSTACLES, PRESENT STATUS

Chapter Nine: Carrying the Message to Garcia
Chapter Ten: Obstacles to Issue Management
Chapter Eleven: Present Status of Issue Management

SECTION FOUR: THE FUTURE HAS ARRIVED

Chapter Twelve: The Station Platform Validation Syndrome or Chief Executive Application of Issue/Policy Management
Chapter Thirteen: The Inevitable Corporate Reorganization
Chapter Fourteen: Issue/Policy Management as a Career Opportunity

Afterthought

Bibliography

Index

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